NOW Profile

NOW Profiles will help you identify the foods that will make it easier to achieve and maintain your optimum weight.

Recent research shows a high correlation between very palatable foods and overeating. "Palatability", as used by food scientists, doesn't refer to how good a certain food tastes. It actually refers to a food's ability to make us want more of it. It's the characteristic of a food that drives us to eat it compulsively, and of course, eating compulsively leads to overeating and excess weight.

Today's food industry creates highly palatable food by loading and layering it with sugar, fat and salt. Based on the nutrition label information you give it, the NOW Profiles Online Tool creates a "palatability profile" for each food, consisting of color-coded points showing the concentration of sugar, fat and salt in the food, as well as a combined score.

Generate a NOW Profile right now below. Or sign up for free to use the NOW Profiles Online Tool. With this powerful resource you can

  • generate several NOW Profiles on the same screen
  • create a personal database of frequently used NOW Profiles
  • track the NOW Profiles for the food you eat in a whole day
  • track your daily calories
  • create NOW Profiles for recipes and other food combinations
  • access the USDA Nutrient Database, containing NOW Profiles for over 5,000 food items
  • find your optimum weight and calculate the number of daily calories you need to reach and maintain it.

Being at this web site, you are now on the path to achieving and maintaining your optimum weight. Take the next step today.

Low 0 0 0
Medium 2 2 1
High 5 5 2
Very High 12 12 6 Serving Size Amt per Serving
Guess Profile Actual Profile
Description Sug Fat Sal Tot Qty




Sug Fat Sal Tot
1 2 3 4 5
1. (Optional) Enter a description of the food.
2. (Optional) Enter the points you think the Actual Profile will show, using the numbers above this section. [more...]
3. Enter the quantity and unit of measure for one serving as listed in the food's nutrition label. [more...]
4. Enter the grams of sugar and fat and milligrams of sodium (salt) in one serving from the nutrition label.
5. The NOW Profile will be displayed. [more...]